I'll get downvoted to oblivion, but I think people underestimate the impact that their productization of the GPT in the chat format really led to a virality that likely is not entirely justified just by the underlying product alone. LLMs had been around for several years, it was just a royal pain to use. They definitely were the pioneers in democratizing it to folks, and it occupied a significant slice of mindshare of society for quite a bit. But I suspect it is only natural that it'll recede to a more appropriate level, where this is still an important and incredible piece of tech, but it will stop having the feel that "OMG THIS IS GOING TO TAKE OVER THE WORLD", because it prob. won't... at least not at the pace which popular media would have you believe.