To some extent but it's much more egregious in companies like OpenAI where they promoted themselves as being founded for a specific purpose which they then did a complete U-turn on.
It's more like a non-profit saying they're being founded to provide free water to children in Africa and then it turns out that they're actually selling the water to the children. (Yeah, scamming is maybe part of human nature too, but thankfully most people don't resort to that.)