I think everyone should understand (and, honestly, repeat daily) that in our modern capitalist system where never-ending growth is an expected requirement of any company that has ever taken outside funding, it is simply an impossibility for a company to have any kind of durable values that conflict with that growth-at-all-costs requirement. It's as much of an impossibility as the sun rising in the west, and we should stop any pretense that it's not. Enshittification is inevitable.
Nearly every tech company starts out similarly: an absolute laser focus on users and their needs, because that is how you first grow. At some point, though, all of that fruit is picked, and you then start going into features that are "user neutral" but that make money, until finally you chip away at features that look like they can be user neutral in the short term ("We A/B tested and nobody minded one more ad!"), but the long term effect is that you've completely destroyed your founding ethos.
For example, it's easy to pick on Google these days because it's, well, so easy. Their total about face from a company that was nearly universally loved by engineers to one that, if not loathed, is at best seen as the "next IBM" is so obvious. E.g. Google got huge originally with a world-first search engine by not "selling out", by not masquerading ads as organic search results. Now when I search for any remotely commercial term the entire first page is ads that are nearly indistinguishable from organic results.
It's not just Google, though. Apple loves to crow about user privacy, but it's hard to square this "value" with their insistence that anyone on iOS who uses iMessage to talk to anyone on Android gets 0 encryption (oh, and if even a single Android user is in a group chat, nobody gets encryption).
I don't think that makes any company "evil", but it does make it somewhat sociopathic in the sense that there can ever only be a single goal: growth at all costs. The sooner we all recognize it means we can treat all companies with an appropriate level of caution. One final note related to this, is that this is one reason I'm not really a fan of PBCs as mentioned in the article. PBCs are a smoke-screen. As the saying goes, "Follow the money". When push-comes-to-shove you'll also see PBCs compromise their "values" the second growth starts to be at risk.
And plumbing is such a constitutionally important thing: having hot, running water and not having feces in your house is so much important than seeing what that guy from high school is up to.
I think the issue lays with how high-variance tech is due to the scale: either it is marginally profitable at a massive scale and is worth billions of dollars, or you have something that is unprofitable at any scale and is worthless. It's like there's all of the sudden (in the last 15 years) become an appetite for throwing fortunes onto a roulette table (which may be giving better odds than a lot of VCs).
One is that the marginal cost of software(1) drives this pattern of winners and losers. The first user of any software costs an enormous amount of money to actually write the software and deliver it to customers. The 100th user costs basically nothing once you have 99 others. And the millionth user (or billionth) user costs basically nothing as well(2). That in turn means that having a billion users is a lot more profitable than having a million users, which means that if you have a billion users you can afford to do things that the million user system can't- e.g. free webmail and a really good free internet browser, just to name two things picked completely at random and not having any particular company in mind.
The other point is explaining your comment about the "last 15 years": tech's dominance (really, growth's dominance) is really an artifact of zero-lower-bounds interest rates from the 2008 financial crisis. If interest rates are zero (for discounted future cash flow computations) then I am indifferent about a dollar today versus a dollar in 2075. So someone who can argue that they have a 5% chance of being worth a trillion dollars in 2075 is worth a lot (0.05 * 1T=50 billion) when interest rates are zero, but if interest rates are high (or even, honestly, normal- like 2-3%) then that money is discounted heavily and the growth story doesn't matter as much because dollars today are worth a lot more than dollars in 2075. So if interest rates are zero, future growth will dominate the stock market (which was why 'tech' did well) but when interest rates are more normal, different companies can dominate the stock market (where the fundamental valuation of a company is, roughly, the expected value of future cash-flows discounted to the present).
1: Delivered by the internet- physical media distorts this a bit and behaves more like normal retail goods.
2: Exceptions for certain points in the growth curve where some key system falls over and needs to be rapidly replaced, e.g. storage or compute or whatever, but outside of those it's very cheap growth. Plumber company growth is limited by the number of trained plumbers you can hire- you can only have 1 plumber make so many house calls in one day- but software just replicates at zero out to infinity (again modulo some key systems which can't handle the load).