It's not trying to prohibit. If they want to use copyrighted material, they should have to pay for it like anyone else would.
> prevent centralization of profit to the players who are already the largest?
Having to destroy the infringing models altogether on top of retroactively compensating all infringed rightsholders would probably take the incumbents down a few pegs and level the playing field somewhat, albeit temporarily.
They'd have to learn how to run their business legally alongside everyone else, while saddled with dealing with an appropriately existential monetary debt.