It's "theirs"? The copyright monopoly was created to advance art and science, anything else is a mere perversion. So who are in the moral right, those advancing science by developing humanity's literal pinnacle of science, artficial intelligence, or those trying to hold the development back for their own commercial interest?
Mind you, Google books, literally just text from copyrighted books published for everyone online, was ruled "fair use", due to it's benefit to humanity.