E.g. "Japan's App Store antitrust case"
https://www.perplexity.ai/search/Japans-App-Store-GJNTsIOVSy...
LLM training sees these documents without context; it doesn’t know where they came from, and any such attribution would become part of the thing it’s trying to mimic.
It’s still largely an unsolved problem.
ChatGPT Browse and Bing and Google Bard implement the same pattern.
RAG does allow for some citation, but it doesn't help with the larger problem of not being able to cite for answers provided by the unassisted language model.
The issue of replicating a style is probably more difficult.
But if it's possible for the neural net to memorize passages of text then surely it could also memorize where it got those passages of text from. Perhaps not with today's exact models and technology, but if it was a requirement then someone would figure out a way to do it.
Figure this out and you get to choose which AI lab you want to make seven figures at. It's a really difficult problem.
To use Andrew Ng's example, you have build a multi-dimensional arrow representing "king". You compare it to the arrow for "queen" and you see that it's almost identical, except it points in the opposite direction in the gender dimension. Compare it to "man" and you see that "king" and "man" have some things in common, but "man" is a broader term.
That's getting really close to understanding as far as I'm concerned; especially if you have a large number of such arrows. It's statistical in a literal sense, but it's more like the computer used statistics to work out the meaning of each word by a process of elimination and now actually understands it.
And on this subject, it seems worthwhile to note that compression has never freed anyone from copyright/piracy considerations before. If I record a movie with a cell phone at a worse quality, that doesn't change things. If a book is copied and stored in some gzipped format where I can only read a page at a time, or only read a random page at a time, I don't think that's suddenly fair-use.
Not saying these things are exactly the same as what LLMs do, but it's worth some thought, because how are we going to make consistent rules that apply in one case but not the other?
It doesn't have to be perfect to be helpful, and even something that is very imperfect would at least send the signal that model-owners give a shit about attribution in general.
Given a specific output, it might be hard to say which sections of the very large weighted network were tickled during the output, and what inputs were used to build that section of the network. But this level of "citation resolution" is not always what people are necessarily interested in. If an LLM is giving medical advice, I might want to at least know whether it's reading medical journals or facebook posts. If it's political advice/summary/synthesis, it might be relevant to know how much it's been reading Marx vs Lenin or whatever. Pin-pointing original paragraphs as sources would be great, but for most models it's not like there's anything that's very clear about the input datasets.
EDIT: Building on this a bit, a lot of people are really worried about AI "poisoning the well" such that they are retraining on content generated by other AIs so that algorithmic feeds can trash the next-gen internet even worse than the current one. This shows that attribution-sourcing even at the basic level of "only human generated content is used in this model" can be useful and confidence-inspiring.
Even if LLMs can't cite their influences with current technology, that can't be a free pass to continue things this way. Of course all data brokers resist efforts along the lines of data-lineage for themselves and they want to require it from others. Besides copyright, it's common for datasets to have all kinds of other legal encumbrances like "after paying for this dataset, you can do anything you want with it, excepting JOINs with this other dataset". Lineage is expensive and difficult but not impossible. Statements like "we're not doing data-lineage and wish we didn't have to" are always more about business operations and desired profit margins than technical feasibility.
If machines achieve sentience, does this still hold? Like, we have to license material for our sentient AI to learn from? They can't just watch a movie or read a book like a normal human could without having the ability to more easily have that material influence new derived works (unlike say Eragon, which is shamelessly Star Wars/Harry Potter/LOTR with dragons).
It will be fun to trip through these questions over the next 20 years.
If we make a machine that is capable of being as creative as humans and train it to coexist in that ecosystem then it would be fine. But that is a very unlikely case, it is much easier to make a dumb bot that plagiarizes content than to make something as creative as a human.
I disagree that our own creativity doesn't work that way: nothing is very original, our current art is based on 100k years of building up from when cave man would scrawl simple art into the stone (which they copied from nature). We are built for plagiarism, and only gross plagiarism is seen as immoral. Or perhaps, we generalize over several different sources, diluting plagiarism with abstraction?
We are still in the early days of this tech, we will be having very different conversations about it even as soon as 5 years later.
Anything like word association games are basically the same exercise, but with humans and hell, I bet I could play a word association game with an LLM, too.
Having a magical ring in my book after I've read lord of the rings, is that copyright?