These media businesses have shareholders and employees to protect. They need to try and survive this technological shift. The internet destroyed their profitability but AI threatens to remove their value proposition.
On the one hand, they should realize they are one of today’s horse carriage manufacturers. They’ll only survive in very narrow realms (someone has to build the Central Park horse carriages still), but they will be miniscule in size and importance.
On the other hand, LLMs should observe copyright and not be immune to copyright.