I just got back from the AWS re:Invent conference and it was full of AI stuff, most of which didn't make much sense. The biggest announcement was "Amazon Q" [0], the Amazon general purpose chatbot. They hooked it up to the AWS console and I've not found a single reason to use it. I tried a couple of questions about a problem that I was having and it didn't provide even a modicum of help. So far, I see GAI as a complete failure.
[0] https://aws.amazon.com/q/