Maybe Brother has gotten where they are by being dependable and reliable for what their brand offers and delivers to those who care about it.
Their devices often do a lot more out of the box than advertised too.
They don't seem to cripple their devices either, you typically get the full suite of software to go with the functionality at any price point.
Even their higher end label printers have features to print to them programatically that is often only in higher end printers.
Brother has swung above it's weight. Generally third party inks work with them well enough.
My most recent printer is an Epson, but otherwise, there's a fair bit of Brother in my life to set, and forget.