Yes! What I see instead is a shoot-yourself-in-the-foot mindset. Its everywhere I see. I wish there was a way to see and fix this before its too late.
The right way to treat your loyal customers is also micro-intangible, hard to show clear numbers and so does not bear any rewards for a manager taking this approach. Instead, the opposite of screwing loyal customers for new ones is rampant, easy to cook up numbers and so amply rewarded not just limited to tech companies.
Unless the same management chain is responsible for new customers and leaving ones, this is an internal conflict of interest and its effects only show at the macro level.
I've seen many once-popular restaurants go this route, losing long time repeat customers who prefer well priced, familiar drinks and dishes over hit or miss exotic overpriced ones. They don't complain, they just stop coming back.
Car manufacturers, Appliance manufacturers, Food chains, Internet Service Providers, Telcos, tech startups are all guilty of this. Factions at MS, Goog, AAPL too are guilty.
Exceptions here are really really rare. I've never bought a brother printer, but it will be my next.