The worst part is that when companies MUST switch must switch to "sustain" because they can't squeeze out any more growth or their efforts to squeeze out more growth become counter productive, they instead switch to enshitification and drain their user base, and the company, of all the value they can, essentially running into the ground for a few more quarters of profit and bonuses.
As an aside, I'm sad that "growth mindset" has been hijacked to mean "grow at all costs" when it originally meant "the belief that a person's capacities and talents can be improved over time". It was originally a term of nurturing, not of exploitation and infinite capitalism.