> The growth mindset is incredible for expanding when your product is in its early ages. But there should be a "sustain" mindset at some point. First you push to grow the market, or your market share. When returns on your efforts become diminishing, you push to improve how much you earn of each customer/each sale. At some point there should be a mindset that our company is worth X dollars, and we should sustain that.
Kent Beck calls this the Explore and Extract phases (with the middle phase being Expand). I'm not sure if you had this talk in mind as you were writing your comment, but if not I think it'll resonate with you.
[1]: https://youtu.be/YGhS8VQpS6s