Profit is now a dirty word somehow, the idea being that it's a perverse incentive. I don't believe that's true. Profit is the one incentive businesses have that's candid and the least perverse. All other incentives lead to concentrating power without being beholden to the free market, via monopoly, regulations, etc.
The most ethically defensible LLM-related work right now is done by Meta/Facebook, because their work is more open to scrutiny. And the non-profit AI doomers are against developing LLMs in the open. Don't you find it curious?
There's nothing wrong with running a perfectly good car wash, but you shouldn't be shocked if people are mad when you advertise it as an all you can eat buffet and they come out soaked and hungry.