I think those changes (and this shakeup) are the start of the industry grounding its expectations for this technology. I think a lot of product and finance people, and many but not all researchers, are seeing the current batch of generative AI ideas as ripe to make do things and see the pseudo-religious safety/ethics communities as not directly relevant to that work.
So you let your product teams figure out how the brand needs to be protected and the workflow needs to be shaped, like always, and you don't defer to some outside department full of beatniks in berets or whatever.