Maybe they can come up with a personification for the YouTube algorithm. Except he seems like a bit of a bad influence.
Why acquire rights to thousands of different character favourites when you can build the bot underneath and then licenses to skin and personalise said bot can be negotiated by the media houses to own 'em.
Same as GPS voices I guess.
I've had Cortana shut off for so long it took me a minute to remember theyve used the name already.