Privacy is out the window, because these models and technologies will be scraping the entire internet, and governments/big tech will be able to scrape it all and correlate language patterns across identities to associate your different online egos.
The Internet that could be both anonymous and engaging is going to die. You won't be able to trust the entity at the other end of a discussion forum is human or not. This is a sad end of an era for the Internet, worse than the big-tech conglomeration of the 2010s.
The ability to trust news and videos will be even more difficult. I have a friend who talks about how Tiktok is the "real source of truth" because big media is just controlled by megacorps and in bed with the government. So now a bunch of seemingly authentic people will be able to post random bullshit on Tiktok/Instagram with convincing audio/video evidence that is totally fake. A lie gets around the world before the truth gets its shoes on.
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So, I wonder which side of this war is more aware and concerned about these impacts?