All due to one word: Greed.
Yet they start this kind of nonsense.
Not exactly focusing on building a great system or product.
Perhaps it was just that original intention for openai to be a nonprofit, but at some point somewhere it wasn't pure $ and that's what makes it interesting. Also more tragic because now it looks like it's heading straight to a for profit company one way or another.
I would say it's due to unconventional not-battle-tested governance.
edit: 'tho TBF, the other methods do require ethical management behavior down the road, which was just shown to be lacking in the last few days.