Corporate profits should be the driving force. Because then at least we know what (who) and where the controlling source is. Whereas "humanity" is a PR word for far-more fuzzy dark sources rooted in the political machine and its extensions, functionally speaking. The former is far more able to be influenced by actual humanity, ironically. Laws can be created and monitored that directly apply to said corporate force, if need be. Not so much for the political machine.