I'm sure they care. The question is how will they stay liquid if there is a similar or better offer by another party? The kind of interface they use makes it trivial to move from one supplier to another if the engine is better.
>>hooand+l3
The past is not on the menu for any of us, also not for OpenAI. They can't undo that which has been done without wiping out the company in its entirety. Unless they aim to become the Mozilla of AI. Which is a real possibility at this point.