Hard to see how embrace, extend, extinguish fits here. There's no standards-based app ecosystem that depends on some community standard for interplay that they can break by getting market-wide adoption of their proprietary standard. ChatGPT's IO is natural language text prompts/answers. Can MS really create a proprietary extension to natural language, that the world recognizes?
>>riazri+(OP)
It seems that some people embraced the concept of "embrace, extend, extinguish", and now they are extending it too far. Eventually the usage of the phrase will be so diluted that it will become extinguished.