This isn't just a non-profit holding company for tax purposes - the whole thing is structured with the intent of giving the non-profit complete control over the for-profit to help achieve the non-profit's charter.
The board being full of typical business people would likely be counterproductive to the goal of staying focused on the non-profit charter vs. general commercial business interests.
I don't know enough about most of the board to have any sort of real judgment about their ability, but there's a lot of comments here that are judging board members based on very different criteria than what they were actually brought in for.
And neither does anyone else on this forum.
The Monday morning quarterbacking is hysterical.