One should consider the fact that in this case the ex CEO is independently wealthy so clearly wasn’t doing it for the money. In addition he started it with partners as originally as a non profit. Finally he didn’t own any equity in the company despite being one of its core team and founding members, in addition to its very public face. How many of us in the same position as him could be controlled given that the only thing one has to lose is their ability to have influence over the other board members and he seems to have lost that anyway.