The hypocritical part is doing so right AFTER beginning to take off commercially.
An honorable board with backbone would have done so at the first inkling of commercialization instead (which would have been 1-2 years ago).
Maybe you can find a better word for me but the point should be easily gotten ...
They have still been operating pretty much like a for-profit for years now so my point still stands.
But it's the honorable thing to do if you truly believe in something.
Otherwise it's just virtue signalling.