Sam is not the good guy in this story. Maybe there are no good guys; that's a totally reasonable take. But, the OpenAI nonprofit has a mission, and blowing billions developing LLM app stores, training even more expensive giga-models, and lobotomizing whatever intelligence the LLMs have to make Congress happy, feels to me less-good than "having values and sticking too them". You can disagree with OpenAI's mission; but you can't say that it hasn't been printed in absolutely plain-as-day text on their website.
OpenAI is set up in a weird way where nobody has equity or shares in a traditional C-Corp sense, but they have Profit Participation Units, an alternative structure I presume they concocted when Sam joined as CEO or when they first fell in bed with Microsoft. Now, does Sam have PPUs? Who knows?