1. Sam Altman started this company
2. He and other founders would benefit enormously if this was the way to solve the issue that AI raises, namely, "are you a human?"
3. Their mission statement:
> The rapid advancement of artificial intelligence has accelerated the need to differentiate between human- and AI-generated content online Proof of personhood addresses two of the key considerations presented by the Age of AI: (1) protecting against sybil attacks and (2) minimizing the spread of AI-generated misinformation World ID, an open and permissionless identity protocol, acts as a global digital passport and can be used anonymously to prove uniqueness and humanness as well as to selectively disclose credentials issued by other parties Worldcoin has published in-depth resources to provide more details about proof of personhood and World ID