He may not be fooling anyone. As someone else noted, if his interests and yours align you may be willing to look past his "badness". For example, Miles Bridges in the NBA. Seems like a genuinely bad guy who just got recactivated by an NBA team -- why? Probably because he can help them win games. I can almost guarantee no member of the front office would let their daughter date him, but they don't need him to be good for him to make them money.