"Pausing". Until the next billionaire's club meeting, Tim and Elon kiss and make up, and it's back to business as usual like last time?
I hesitate to type out the cynical hot take, but at what point does a company just say, "ya know, you're just not worth the headache"? How many times does the company representative have to say, "we're losing advertising dollars, and it's all the fault of The Jews!" before you just cut ties, and don't want to be associated with that noise?
Those are somewhat honest questions, because I'll allow a little "well, with a multi-billion multi-national corporation it's just not that easy". I really would like to know why it's obvious to me to "as of today, we are pulling our advertising with $COMPANY, and we won't be coming back any time soon", but not obvious to (for example) Tim Cook.
The difference is now a large enough number of people are willing to publicly support this trash that he gets people telling him he's awesome for doing so, so he's happy to keep doing so on increasingly public platforms. He's essentially what happens if a reddit edgelord was a billionaire.
He's always been abusive, exploitative, and manipulative. His entire success is one long story of taking credit for other people's work, and just generally being an "I'm in charge" kind of POS.
For example they previously unpaused X ads, but their ad spend has to be much smaller than previously. After yet again applying the pause stick, later as a carrot to X they can publicly “unpause” again but privately buy only $10K of monthly ads. They don’t get the opprobrium of looking like they have an animus against Musk with consumers who buy iDevices and also like Musk’s culture war issues.
I don't know how anyone can 'report' on a tweet without quoting said tweet with a straight face.
If you wouldn't mind reviewing https://news.ycombinator.com/newsguidelines.html and taking the intended spirit of the site more to heart, we'd be grateful.