This, absolutely! they play on people's psyche and mental cabling by trying to guilt you in the same way your parent would ; it's manipulative, and I have an absolute hatred for these tactics.
I just put my money toward people who don't do that crap, and I want the manipulators to see that I'm giving money to their non-manipulating competitors.
Parental manipulation works because it's completely reasonable given the relationship for it to be effective. It's a betrayal of trust.
If a company tries that tactic and it "works" too well, that's an opportunity to evaluate your psyche, not get mad at them.