Actually it does usually. Because when people see real meaning in their work, as opposed to find yet another way to manipulate people on other peoples behalf, then you don't have to buy their consciousness as well.
So sure, it is awesome, that signals employers get to have meaning and money. But I would bet, you would find competent people working for less. (And maybe somewhere else)
But .. they do have a working app and organisation right now and drastic changes could destroy that.