What is really hype right now is how AI is going to upset all our day to day lives and earn billions for startups.
It is probably going to be a bit more incremental than the hype right now, and most of the profits will likely go to the already established tech companies.
ChatGPTs AI assistants are already seen as a sign that a good number of AI startups that are a thin layer around someone else's LLM will collapse due to zero moat.
It also isn't even clear where the profits are going to come from GPT/LLMs other than from NVIDIA selling shovels to the miners. Beyond that it will probably be the existing tech companies and they may be running them at a considerable loss for a long time to come.