Look at venezuela and turkey inflation rate these last two years (and the estimates for the coming years). Look at the SNAFU that happened in Iran and banks defaulting and now inflation kicking in.
It may be an ultra risky bet (and there are serious opsec risks too) but when your savings are going lose 90% of their value in two years anyway, why not take it?
Bitcoin was, after all, created as a gigantic middle finger in response to infinite money printing.
The world is big and there are average consumers in countries other than the US or the EU.