There are no principles involved when companies advocate for or against things. Companies will always amorally argue for whatever makes them more money. They are entirely capable of arguing two opposing viewpoints if in one context viewpoint A makes them money and in another context opposite-viewpoint B makes them money. Being consistent, either logically, morally, ethically, or in principle, is not necessary.
"Copyright is good and necessary when it makes us money, and copyright is bad and wrong when it doesn't make us money" is a mundane and totally expected opinion coming from a corporation.
We might also see people start to break down barriers to server costs, for example by lobbying for legal rights to serve content from home with no ISP restrictions related to servers on home internet service. A big company like stack overflow can simply spare the cost of a dedicated business line but thousands of home users might really want to serve content from home.
My point is that when you really think it through, you realize that people will find ways to share the information they want. What’s also cool is that for things like the fediverse there generally are no ads. That’s something big central services fail at.
And then there’s sites like Wikipedia. I guess I don’t know their license but they simply ask people for what amounts to over a hundred million dollars a year in donations and they get it. So centralized models can work on pure donations if they are appreciated by a large number of users.