I'm not going out of my way to avoid sites that use ads, but I also don't feel obliged to enable their business model; that's their business, not mine. I care about controlling my own desktop.
Keep in mind that there is a lot of content out there that's funded by Patreon rather than ads. And I think the quality of Patreon-funded content is generally higher, because people consciously choose to support it, rather than it having to use clickbait and other dark patterns to lure your eyeballs in.