Let's clarify - 3rd party tracking is the issue. Tracking me on your site is fine... it's expected. Spotify should build a profile of my musical tastes. But my profile on your site should be relegated to your site. Facebook not only tracks you off their site, they sell your information to literally anyone willing to pay. It's ludicrous that we've allowed this, and the EU is finally stepping in.
>>avarun+04
Sure. Facebook is still the data custodian, but it's been proven that the granularity of their targeting is so small that it's possible to target individuals - a la Cambridge Analytica and a few other studies. They're selling the use of your profile, not the profile itself. It's gross.