zlacker

Sellers and marketers don't want you opting into their market (eg. by checking a box that says "I want ads for computers"). They want to target their customers with fine-tuned, data-driven assumptions. Age, gender, income, interests, career...

This is the value Facebook delivers (targeting and measuring), and it's about to go up in smoke.

Nobody will pay the same price for a billboard.

>>echelo+(OP)
Where would Facebook be getting income data from?

>>arbuge+04
From banks, via some middleman service.

Or, the facebook pixel embedded in a page you (or your employer) put your tax info into.

>>arbuge+04
Tax software is one way. Payroll companies another. This is why these fuckers can’t be trusted even a bit as you might like. Give an inch and they take a mile.

https://arstechnica.com/tech-policy/2023/07/meta-wont-say-wh...