zlacker

I agree it's cheaper and somewhat easier now, but there's always been the ability to differentiate messages to different audiences. (Not an audience of 1, but not hard to reach targeted demographics.)

Advertising in Inc vs Wall St Journal vs People magazine vs Wired vs TV Guide vs Car & Driver vs Cosmo vs Ebony all gave you easy ways to target different audiences. It's more targeted now, but I don't think it's multiple orders of magnitude more powerful (mostly because the reach isn't nearly the entire story; you still have to influence after reaching.)

>>sokolo+(OP)
If I buy a magazine, I’m opting in. I don’t opt-in to digital stalking. I’ve made every effort to express my non-consent. “They say no, but really they mean yes.” No. No means no.