Well, you are correct that the specific Binding Decision by the EDPB has issued to the Irish data regulator about how it should harmonise rulings about the systematic infractions by Facebook across the union is not something that applies to newspapers in general, on account of newspapers not being part of Facebook.
But obviously the GDPR applies to all newspapers, and if any particular newspaper is doing behavioural advertising using the same illegal methods as Meta they'll probably get fined much quicker. But hopefully most are by now not even using illegal methods but properly asking for consent.