zlacker

So there are two different things here: you're talking about building an individual profile for someone and including their home address as part of it, and I meant tailoring the ads to the IP address location, regardless of the user identity.

E.g., if I go to linustechtips and see an ad for cheap notebooks at Best Buy, that's pretty useless if Best Buy doesn't even ship to my country. I was just curious what the new regulation says about this.

>>aloe_f+(OP)
new and old regulation says that you can't track Personal information (and the IP is considered personal information) without the user's explicit consent. And what is useful ad or not is very subjetive. it's useless to be at linustechtips talking for example the black friday deals and you get an add for your local store that is making a 10% discount when the content is talking about the 60-70% discounts available at BestBuy.