zlacker

> The main point of advertising is to convince people to prefer a product for reasons other than cost/benefit.

This is false. If you've ever run ads before, the best way to get people to convert is to offer a higher cost/benefit than competitors.

How do you think Uber grew from 0 to a 90B market cap? Magical emotional trickery? No.

Uber advertised cheaper, faster, and more convenient rides. The definition of a better cost/benefit. Hence they grew fast. I could list a million examples.

>>pembro+(OP)
Uber still calls itself "ride sharing" and is advertising extremely misleading profit numbers and lifestyle promises to drivers. They also advertise better service than taxis, which is very much hit or miss (and vastly different between locations). Their advertising always shows nice clean cars, and that is also dubious.