More importantly though, the real underlying enemy here has always been citizen apathy, ignorance and distraction about digital privacy (and more general about individual agency in the digital era).
Unfortunately in modern times active citizenship has degenerated into polarization and false dichotomies. Unless people are hit in the head with clear and present dangers they stand dazed and confused.
This behavior has been actively encouraged by governments worldwide for decades. E.g. they are all still actively promoting citizenry engagement in these platforms.
If a certain coalition of countries (for whatever reason) raises warnings about practices in the private sector this can only result in a more informed debate. A debate that has been largely absent so far.
BTW:
> The worst thing a company can do is try to sell you more soap.
I don't know what companies exist in your world but in the real world a company can deny you entry to public transport, medical care, access to the financial system (banking and insurance) and salaried employment to name but a few "non-soap" issues.
Which public transport company has denied entry to someone?
> medical care, financial system (banking and insurance)
You mean the government instituted monopoly?
> salaried employment
This is patently false. No private corporation can deny you employment, outside of their own company.(at the very least, not without government enforcement)
Governments deny you salaried employment on a daily basis.