Look at automakers: there are varying levels of luxury / craftsmanship. There’s a video on YouTube [0] about Rolls-Royce wherein among other things, they’re shown checking a dashboard insert to sub-mm precision for the even height of embedded diamonds, and rejecting the first attempt. Weeks of work gone, thanks but try again.
While Apple is certainly not on the same level as that, the point is true craftsmanship and meticulous attention to detail does still exist in consumer goods, and can be handsomely profitable.
[0]: https://youtu.be/ZcFrFjl-RQs