It comes down to positioning and competition (profit margins). Apple notably sold upmarket consumer products; the segment best placed to pay for quality. If you are downmarket, or if you sell to businesses (where the buyer is not the user), you will find it harder to pull this off. It is the ideal, though!
>>esafak+(OP)
It’s kind of sad Apple is still sort of the outlier in this multiple decades later.
Every adjacent company ever: “we can beat Apple!!” then actively self-sabotages quality via processes, lax quality control, and a pervasive low level of CBF.