He said that trying to build the best tech ever and trying to market it, does not work, and he had the scar tissue to prove it. His NEXT experience echoes the truth.
Making a high-quality product requires an Entire Agreement, you cant buy from a supplier who only sells plywood for your chest of drawers.
Apple controls it's tech from top to bottom and that's the only way to effect serious change and uphold quality standards.
It is spirit-draining to pick up some off the shelf tech and find a million things with it that should be structured differently..... but we all do it and that's how it is.
We don't have top-to-bottom control and easy ways to change product designs, that Apple has, until we all get that ability, high quality is a failable target.