This is why I invest in Apple. They have made a bet, that the majority is too unwilling to forgo useless data like messages and photos and videos. If you want to save a picture or a video, why not download the photo and store it somewhere permanent? I think Apple knows most people will not manage/backup their own data. So instead of warning users or educating users, they have come up with a paid solution. iCloud storage. In the future, I can imagine most Apple users paying Apple a monthly fee to store all of their data. I suspect that Apple's profit will continue to grow with every new 8k video created and saved on their servers.