zlacker

I love it when people say "there's no reason to do x" where x is a thing that the world's biggest companies spend billions of dollars doing. There are lots of reasons, you just don't like them.

The car release cycle is pretty much exactly what flagship phones do too. They get a major redesign every few years with incremental improvements in between.

The biggest reason is obvious: if you didn't your competitors would and they'd eat your lunch. Modern mobile devices are only 15 yrs old, they're where PCs were in 1995. I'm already seeing people who used to upgrade every two years switch to 3, and before you know it that will climb to 4, 5, etc. as the tech matures. In 1997 your PC was obsolete after two years, now they're fine a decade later, and phones will get there too.