Incentives exist on the part of the person who, being human, definitely want the new shiny thing, regardless of the logic behind it.
They exist for the salesperson, who will get a commission for selling the new shiny thing, regardless of whether this makes the customer's life any better or worse.
They exist for the carrier because the customer is on the hook for 2-3 years of service when they buy the shiny thing.
Finally, they exist for the company that made the phone because they make a profit on the sale price of the shiny thing.