At $100k, $17k after tax is maybe 30% of your income (and I don't mean disposable) for a year.
I think you would be hard pressed to find financially stable people in this income bracket who would consider this deal "affordable".
Probably affordable was a bit of a stretch, I meant that it's not out of the question of buying, like a $50k Rolex.
Then I'd guess you either don't live in the US or make far more than 100k.
And even so, at 100k, the effective tax rate there is under 30%