Celebrity owners would have got a brief sparkle from it. Perhaps also some of Apple's marketing budget too. And they continue to own a legacy item which will have notoriety beyond mere function.
Collectors of rare historical firearms presumably don't actually fire them.
As a buyer, you would need to decide for yourself whether you want a guaranteed working firearm or not.
And in many cases, the owner will test fire the firearm before putting it on auction anyway.
Old Martini Henri rifles, dueling pistols, even muskets in some cases.
Source: Forgotten Weapons and Royal Armory youtube channels
...And modern replicas tend to be safer when you pull the trigger.
https://forums.somethingawful.com/showthread.php?threadid=40...
I also suspect that given enough time those are the watches that will become collectors' items and will sell for multiple times their original cost so it's not a total loss for the buyers.
For example - an M1903 is an antique by any definition, and you'd be hard pressed to buy one today that's unfired.
Yeah, like with high fashion, Chanel's runway show is there to make sure people come to buy the perfume, the only high margin thing they sell. It never made a ton of sense with Apple because they're like Warhol's thing about Coke: there is no luxury Coca-Cola; everyone gets the same product because it's the best. Similarly, there's no better phone or smartwatch than the highest end made by the mass market companies.