I wish I could eavesdrop on Philips' bigwigs making Hue decisions. I've got 10 bulbs bought over 6 years, each one a special snowflake with its own quirks. The latest ones need a 5-second power cut to turn on via a dumb switch. Older bulbs? Flip the switch, boom, light. Now I've got to count to five like I'm in timeout just to light up my room. Now the account requirement. Hue was honestly the best range of IoT devices I owned for some time, until they started being weird.