That was me, a few years ago. Now I love them (I use IKEA bulbs and outlets) and would hate to go back. Being about to control my lights from anywhere is just convenient. Now when I climb into bed and wonder if I’ve turned off the light in the basement (a frequent issue), I can just use my phone, not descend three flights and causing noise for others.
I like IKEA’s implementation because the cloud service for me is really Apple HomeKit, which I trust more than others.